Websites
Qodmark
Reduced a mixed service offer to three named routes with transparent package pricing, so a visitor can self-qualify before making contact.
- Market
- UK
- Sector
- digital agency
- Services
- brand system, web design, development
- Status
- Live
- Engagement
- Project

Context
Qodmark is a software agency offering websites, content production and brand kits as packaged services. It is a related brand rather than an unconnected client: its own work section lists DMC Kreatif alongside several projects that also appear in this portfolio, and the two studios share part of their client base. We are stating that plainly rather than presenting this as arm's-length third-party work.
Challenge
Agencies sell an intangible, and the usual response is to describe process at length and leave price for a conversation. That protects the agency and costs the visitor: someone comparing three suppliers cannot tell whether they can afford any of them, so they contact none of them. The brief was to make the offer itself do the qualifying.
Strategy
The service range was reduced to three named routes — website packages, social media packages, and reels and video — with transparent package pricing and optional add-ons attached to each. A visitor can establish fit and budget without speaking to anyone, which means the conversations that do start begin further along.
A four-step account of the work sits after the pricing rather than before it. Process reassures someone who has already decided they are interested; put first, it delays the question they actually came with.
Design and system
The interface is built on a black field with a single accent used only where the eye needs to go next. The headline is a two-word instruction, not a description, and the two calls to action beneath it separate the two live intentions: see what it costs, or ask for a quote.
Build
Quote requests run through a guided form so a brief arrives with scope already attached. A theme preference is stored client-side, which is why the site carries a short essential-cookies notice — that notice is visible in the capture on this page, because dismissing it would have meant consenting on a visitor's behalf.
Outcome
Reduced a mixed service offer to three named routes with transparent package pricing, so a visitor can self-qualify before making contact.

Inside the project



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