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Qodmark

Reduced a mixed service offer to three named routes with transparent package pricing, so a visitor can self-qualify before making contact.

Market
UK
Sector
digital agency
Services
brand system, web design, development
Status
Live
Engagement
Project
Visit the live site(opens in a new tab)
Qodmark homepage on desktop, with the headline "Make Your Mark." centred on a black field above two calls to action.

Context

Qodmark is a software agency offering websites, content production and brand kits as packaged services. It is a related brand rather than an unconnected client: its own work section lists DMC Kreatif alongside several projects that also appear in this portfolio, and the two studios share part of their client base. We are stating that plainly rather than presenting this as arm's-length third-party work.

Challenge

Agencies sell an intangible, and the usual response is to describe process at length and leave price for a conversation. That protects the agency and costs the visitor: someone comparing three suppliers cannot tell whether they can afford any of them, so they contact none of them. The brief was to make the offer itself do the qualifying.

Strategy

The service range was reduced to three named routes — website packages, social media packages, and reels and video — with transparent package pricing and optional add-ons attached to each. A visitor can establish fit and budget without speaking to anyone, which means the conversations that do start begin further along.

A four-step account of the work sits after the pricing rather than before it. Process reassures someone who has already decided they are interested; put first, it delays the question they actually came with.

Design and system

The interface is built on a black field with a single accent used only where the eye needs to go next. The headline is a two-word instruction, not a description, and the two calls to action beneath it separate the two live intentions: see what it costs, or ask for a quote.

Build

Quote requests run through a guided form so a brief arrives with scope already attached. A theme preference is stored client-side, which is why the site carries a short essential-cookies notice — that notice is visible in the capture on this page, because dismissing it would have meant consenting on a visitor's behalf.

Outcome

Reduced a mixed service offer to three named routes with transparent package pricing, so a visitor can self-qualify before making contact.

Qodmark homepage on mobile, headline and calls to action stacked on a black field.
Qodmark — the Work — Qodmark page on desktop
Qodmark — the Pricing — Qodmark page on desktop
Qodmark — the About — Qodmark page on desktop

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