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SEO & Google Ads

Technical SEO, content structure and paid search managed as one measurable acquisition system.

The problem we usually find

Organic and paid are run by different people against different definitions of success. Paid buys traffic the site cannot convert; organic targets terms with no commercial intent. Nobody can say which channel produced the enquiry.

How we approach it

One intent map covers both channels. Technical foundations first — crawlability, indexation, structure, speed — because paid traffic lands on the same pages. Then content built for the query it answers, and paid campaigns that buy the intent organic cannot reach yet.

What you receive

A technically sound site, a content structure mapped to commercial intent, campaigns configured for the market and language, and reporting that attributes outcomes rather than counting impressions. We report what the data supports and nothing beyond it.

Have a project that needs to perform?

Tell us what you are building, where you want to grow and what is getting in the way.