Archi Construction

Context

Archi Construction installs bioclimatic pergolas, aluminium verandas, carports, aluminium windows, electric roller shutters and sectional garage doors. The business has operated in Belgium since 2020 and serves Charleroi, Brussels, Namur, Liège and Luxembourg.

Challenge

The business sells across two dimensions that both matter to the buyer: what is being installed, and where. A visitor in Namur searching for a bioclimatic pergola is asking one question with two halves, and a site organised only by product answers half of it. Organised only by region, it answers the other half and loses the product detail that closes the sale.

Strategy

We built a structure that crosses the two. Six product lines form the backbone, and the regions actually served are carried through the proposition and the service pages rather than fabricated into a page per municipality. That distinction matters: pages for towns the business does not serve would rank and then disappoint, which is worse than not ranking.

The starting date and the served territory are stated plainly near the top. For an installation business, how long it has operated locally is a real qualification, and it is one of the few claims on the page that needs no elaboration.

Design and system

Product photography runs full width with the client's own material palette intact — aluminium, glass, timber decking — because the buying decision here is substantially aesthetic. Recent projects follow the range, and the call and WhatsApp routes are held in the header throughout, since this trade converts through conversation rather than through forms.

Build

Product pages share a template so a seventh line can be added without design work, and the regional coverage is expressed as content rather than as a generated page grid. Enquiry routes are duplicated for phone and WhatsApp instead of forcing a single channel.

Outcome

Built a structure that crosses six product lines with the regions actually served across Belgium and Luxembourg, so a search that names a town still lands on the right product.