Altinbas Moustiquaire

Context

Altinbas Moustiquaire is an artisan manufacturer of made-to-measure pleated insect screens based in Isère, working across windows, French doors and patio doors for domestic clients.

Challenge

Made-to-measure products are searched for by opening, not by brand. Someone with a patio door does not search for a manufacturer; they search for a screen that fits a patio door, in their department. A single page describing the product range cannot rank against that, and cannot answer it either — the visitor has a specific opening and needs to see it addressed.

Strategy

The range was structured by opening type — window, French door, patio door — so each has its own page, its own vocabulary and its own search intent to answer. The regional qualification is carried in the proposition rather than sprinkled through the copy, because a manufacturer in Isère is a relevant fact for a buyer in Isère and irrelevant padding for anyone else.

A step-by-step account of measurement, manufacture and installation follows the range, because the anxiety with made-to-measure is not the product, it is the process: who measures, who fits, and what happens if it is wrong.

Design and system

Before and after pairs do the persuading. For a product that is nearly invisible when correctly installed, the comparison carries information that no product photograph can. Installation photography follows, and a frequently-asked section absorbs the practical objections that would otherwise become phone calls.

Build

The site is structured so each opening type can be extended into its own detailed page without disturbing the others, and a quote request stays reachable from the header and the end of every section. Client colour is preserved throughout the product imagery; only the frame around it here is monochrome.

Outcome

Organised the range by opening type — window, French door, patio door — so the page structure matches how the product is actually searched for, and paired it with before-and-after evidence of real installations.