SEO Basics Every Small Business Should Know

Search Engine Optimization starts with the basics: proper meta tags, fast loading speeds, mobile responsiveness, and quality content. For European businesses, local SEO is crucial. Register your Google Business Profile, optimize for location-based keywords, and ensure your NAP (Name, Address, Phone) is consistent across all platforms. Technical SEO includes proper heading hierarchy, image optimization with alt tags, XML sitemaps, and clean URL structures.